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SPENDING SUMMERS AT THE JERSEY SHORE I LOVED GOING TO ALL THE SURF SHOPS, BUT THE WOMEN’S SECTIONS WERE SMALL AND THE SHOPS WERE GEARED TOWARDS MEN.  THE IDEA HIT ME THAT WOULDN’T IT BE GREAT TO HAVE A SURF SHOP FOR WOMEN ONLY AT THE BEACH?  

SHE BE SURFIN’ OPENED ITS DOORS IN 2005 IN AVALON, NEW JERSEY.  I DECIDED TO CALL THE STORE A SURF BOUTIQUE BECAUSE I WANTED TO CREATE AN ATMOSPHERE DIFFERENT THAN THE TYPICAL SURF SHOP.  WE TAKE PRIDE IN HAVING A NEAT, ORGANIZED STORE MAKING IT A COMFORTABLE AND RELAXED SHOPPING ENVIRONMENT.  OUR GOAL IS TO PROVIDE OUR CUSTOMERS WITH A PERSONAL SHOPPING EXPERIENCE, BOTH IN OUR BOUTIQUE AND ONLINE.

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